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This app was stuck in development hell for about 7 years, I was brought on to clean-up what they had and polish the design for delpoyment
Problem: Also known as perceptual salience, referring to what information is able to capture attention. This is when hierarchy is useful, so that important ideas don't have to compete with background details.
Stories are our most powerful tool to communicate ideas. Visual channels are our most potent sensory input and processing. This is why data visualization is such a powerful medium.While visualization usually invokes ideas about sight and visuals. You can also express data relationships through audio and tactile.
Charles Minard and Florence Nightingale were very good at evoking emotional impacts through graphic design. Both of these graphs encode increasing death in shape size. This was back when data was presented as very tedious tables of numbers. These graphs tell stories that humanize the meaning of those numbers.The structure of these graphs were enforced by strong design gestalt that helped focus the attention on the flow of the numbers. and the visual aesthetic helps keep the audience engaged.
There is a lot of power in science and statistics. One bad habit of misinformation is leeching of the reputation of well thought out graphic design by stilling the aesthetic. This is used a lot in scams and manipulative advertising.
For example, the newspaper clipping is using clipart of graphs to associate the idea of statistics with their narrative. This is also used when people use 'scientific' sounding words like 'quantum' to add validity to their arguments.
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The visual processing skills needed to read are very cognitive taxing. This can get in the way when reading is the means to accomplish another task. Human factor engineering principles can be used to reduce cognitive load and human failure.
An important theme in their brand was treating both partners as equals by not infantilizing the disabled partner or treating the caretaker partner as a babysitter.
This logo shows that by having the fish with the full tail and fish with the weaker tail both creating the heart, as a metaphor for both partners showing up in the relationship in the ways that they can.
The other metaphor is that with chronic conditions, there is an ebb and flow of good and bad days. So the fish swim with the currents and adjust as needed to restore balance when they can like yin/yang.
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Catagories having a heart theme
ions being playful and nautical to match theme
The visual processing skills needed to read are very cognitive taxing. This can get in the way when reading is the means to accomplish another task. Human factor engineering principles can be used to reduce cognitive load and human failure.
An important theme in their brand was treating both partners as equals by not infantilizing the disabled partner or treating the caretaker partner as a babysitter.
This logo shows that by having the fish with the full tail and fish with the weaker tail both creating the heart, as a metaphor for both partners showing up in the relationship in the ways that they can.
The other metaphor is that with chronic conditions, there is an ebb and flow of good and bad days. So the fish swim with the currents and adjust as needed to restore balance when they can like yin/yang.
Catagories having a heart theme
ions being playful and nautical to match theme
The visual processing skills needed to read are very cognitive taxing. This can get in the way when reading is the means to accomplish another task. Human factor engineering principles can be used to reduce cognitive load and human failure.
An important theme in their brand was treating both partners as equals by not infantilizing the disabled partner or treating the caretaker partner as a babysitter.
This logo shows that by having the fish with the full tail and fish with the weaker tail both creating the heart, as a metaphor for both partners showing up in the relationship in the ways that they can.
The other metaphor is that with chronic conditions, there is an ebb and flow of good and bad days. So the fish swim with the currents and adjust as needed to restore balance when they can like yin/yang.
Catagories having a heart theme
ions being playful and nautical to match theme
QA
app filling unique need gap and not being a weaker veriosn of a current app
The visual processing skills needed to read are very cognitive taxing. This can get in the way when reading is the means to accomplish another task. Human factor engineering principles can be used to reduce cognitive load and human failure.
An important theme in their brand was treating both partners as equals by not infantilizing the disabled partner or treating the caretaker partner as a babysitter.
This logo shows that by having the fish with the full tail and fish with the weaker tail both creating the heart, as a metaphor for both partners showing up in the relationship in the ways that they can.
The other metaphor is that with chronic conditions, there is an ebb and flow of good and bad days. So the fish swim with the currents and adjust as needed to restore balance when they can like yin/yang.
Catagories symbols having a heart theme
ions being playful and nautical to match theme
renued enthusiaim, project felt legematament
able to release a version of their app that they are proud of this year instead of another 7 years